A logo for ES Projects with a hexagonal house outline and a leaf inside, divided vertically with one side green and the other white, accompanied by the text "ES Projects Landscape & Building" in bold and regular font.
A set of brand guideline documents for ES Projects, including pages on typography with Montserrat font and brand colors with a color palette. The documents feature green, white, and gray color schemes.
A person holding a business card for ES Projects, a landscape and building company, with contact information and social media handles, against a background of potted plants on a wooden table.
ES Projects,' 'Web Design & Branding,' and 'Identity'

ES Projects: From Ground Up to Digital Presence

When ES Projects, a Hawke’s Bay-based landscaping and building specialist, approached us, they were masters of their craft but lacked a visual identity to match the quality of their work. As a small business starting with a blank canvas, they needed a brand that felt local, dependable, and modern.

The Challenge

The client had no existing branding or digital footprint. We needed to translate their "hands-on" expertise into a cohesive brand language that would resonate with homeowners looking for premium outdoor transformations.

The client had no existing branding or digital footprint. We needed to translate their "hands-on" expertise into a cohesive brand language that would resonate with homeowners looking for premium outdoor transformations.

Our Solution

Brand Identity: We developed a clean, structural logo featuring an integrated house and leaf icon, symbolizing the harmony between construction and landscaping. The forest green and white color palette was chosen to reflect the natural environment of Hawke's Bay while maintaining a professional, "high-vis" clarity.

Web Design: We built a streamlined, conversion-focused website designed to take the guesswork out of the customer journey. By prioritizing high-quality imagery of their local projects and clear "Free Quote" calls to action, we transformed a simple service into a premium digital experience.

Strategic Messaging: We leaned into their "Built for Locals" ethos, ensuring the copy felt approachable yet authoritative, highlighting their commitment to taking the stress out of home renovations.

The Result

A professional, cohesive brand that gives a small business the "big company" polish required to win larger contracts and build lasting trust within the community.

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